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The Sunday Post

THE LAST time Allan McLaughlin appeared in The Sunday Post, he was a fresh-faced 25-year-old trying to drum up publicity for his new business.
Four years later, he's one of Scotland's most successful young businessmen with a global brand

though he's still as fresh-faced as ever, thanks to the products that have made him one of the main players in the beauty industry!

Allan dreamt of becoming a pop star and was signed to a record deal when he was a teenager. But an outbreak of acne left the Glaswegian feeling extremely self-conscious about his complexion, to the extent that when he was on stage he was constantly fretting about his appearance.
Someone suggested to Allan that he should try collagen injections, an anti-ageing treatment, which had a hugely beneficial outcome for his scarring. Not only that, but the collagen also eased the pain in a long-standing knee injury, due to its ability to act as a support tissue for skin, bone and cartilage.

Allan set out to discover as much as he could about collagen and joined forces with a cosmetics manufacturer to form PureLogicol - a range of collagen products including capsules, a face-mask cream and firming serum.

Allan has received widespread praise in the beauty industry, sell in countries all over the world.
Later this summer, Allan will become a star of the small screen when he goes on cult TV shopping channel QVC to promote his products.
He said, "The last few years have been amazing. PureLogicol now sells everywhere from South Africa and Saudi Arabia to Greece and the United Arab Emirates. We've also launched in Bangkok Airport and at Harrods in London.

And we sell in 67 out of 68 pharmacies in Iceland - I've no idea why the last one didn't want it!

"One magazine voted us the best anti-ageing product and celebrities like Madonna and Sex And The City's Kirstin Davis apparently use it.
"I've been invited to go on QVC to talk about the products. Apparently someone from the station saw the products at a beauty show and loved them.

I've had to go for two screen tests and I'm due to appear by the end of the summer.
"The station is live though, so it's going to be nerve-racking, but also exciting.
"In this business, you've constantly got to keep coming up with new ideas.

We've re-branded the product and we're in the process of bringing out a whole host of new treatments.

Allan says one of the reasons for PureLogicol's success is that, as well as working as an anti-ageing beauty product, it is also effective in easing joint pain.

"After I appeared in The Sunday Post, I got thank you letters, which I've kept, from readers who suffered from arthritis, who claimed the products helped them walk again.

"Humans produce collagen in their bodies naturally until the age of 25.
After that, levels start to reduce which is why lines and wrinkles can form.
Because collagen supports the skin, a lack of it can cause elasticity.

"No one had produced collagen in non-injection form before me. It was only when I got talking to a cosmetics manufacturer that I realised it might be possible.

"Like anything that's successful, people have tried to copy my formula and even used a similar name to mine, but you just have to rise above that.

"We've had independent trials on the products carried out in South Africa, to prove they work in a clinical sense, because consumers today quite rightly always want more proof that products work.

"My life at the moment consists of work, work, work. Sometimes I'm in the office until 8pm and I don't get to see my family as much as I'd like - I need to establish a better balance but I'm so passionate about the business.

"As the business has expanded, I've had to take on four staff members. I employ young people with lots of energy and I think I'm going to appoint a personal assistant soon. In the beauty industry, there's often pressure to move the business to London but I'm determined to keep the main part of it in Scotland. Even the model we use on the front of the products is Scottish!
"I take to take advice from as many people as possible.

Considering Allan knew absolutely nothing about Collagen before he started in business, his story is a remarkable one of success.

The Sunday Post

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